Public Relations is about reputation - the result of
what you do, what you say and what others say about you. Public relations
is the discipline which looks after reputation, with the aim of earning
understanding and support and influencing opinion and behaviour. It
is the planned and sustained effort to establish and maintain goodwill
and mutual understanding between an organisation and its publics.
All organisations big or small, local or international, private or
public can benefit from good public relations.
The Chartered Institute of Public Relations
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