Why sometimes I've believed
as many as six impossible things
before breakfast!
Lewis Carroll

Public Relations is about reputation - the result of what you do, what you say and what others say about you. Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics. All organisations big or small, local or international, private or public can benefit from good public relations.
The Chartered Institute of Public Relations

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