Wizards at Work

Avery Wizard is designed to support you in printing and mail-merging a variety of labels. As a result, we identified the potential in targeting secretaries, PA's and office workers through an engaging tie-up with the film, PS I Love You.

Semantically, the film perfectly fitted the software's target audience, with its central theme of sending letters overlapping with the Avery flag-ship Addressing Labels range. Using competition mechanics, we secured wide but targeted media coverage and even took the concept with them when Avery exhibited at the well-established Times Crème event.