1.Do you have a creative yet realistic marketing plan in place for your next financial year, so that you can hit the ground running?
2. Have you taken a 'brand stop-check' in the last 12 months and are you informed about what your competitions up to, to ensure that your USP and reputation is intact?
3. Are you communicating all of your news and achievements effectively and positively, internally and externally?
4. Does your website send out the right message about your company - is it future-proof and search-engine friendly?
5. Are you in touch with what your customers and other stakeholders are saying about your brand and are you engaging with them online?
6.Are you making the most of your existing customer base with regular, direct and informative communications?
7. Are you harnessing credible third-party links via charitable associations or sponsorship to boost brand power
8. Do you have a good share of voice in your editorial press coverage - are your messages being effectively communicated and are your images creating a strong impact?
9. Are you enhancing and protecting your reputation with a demonstrable CSR programme?
10. Have you reviewed your agency return on investment for the prior year and are you confident you are getting value for money?