Footnotes

A Blueprint for Green Marketing

January 24th 2012

• Are you frustrated that all of your good work hasn’t resonated with your customers through your marketing and that your sustainability messages are simply not gaining you the competitive advantage you deserve?
• Could it be that marketing and sustainability issues work against one another in your organisation? 
• How do you get the balance right without wasting precious marketing budgets or worse, losing brand credibility through accusations of greenwash? 

Footprint Communications, the South’s foremost agency for CSR stakeholder communications, is commissioning research into why audiences find engaging meaningfully with sustainability so difficult.  In so doing, we hope to unlock the secrets of how to bring sustainability to life and provide a blueprint for integrating it into the heart of marketing and public relations success.

If you have anything you’d like to bring to the debate, or indeed have any good (or bad!) examples that you would like to share with us as part of our research, we’d love to hear from you.  Email us at: research@footprint-comms.co.uk.

Alternatively, if you would like to receive the white paper detailing the results of our research please email research@footprint-comms.co.ukwith your contact details and we’ll put you on our priority distribution list as soon as it’s ready.

Sustainable Business Partnership Gains Momentum

January 24th 2012

With a new-look website, brand new member directory and an exciting events programme lined up for 2012, The Sustainable Business Partnership is gaining momentum here across Hampshire and the Isle of Wight.

Helping businesses become more sustainable in their day-to-day operations, and supporting suppliers and producers in the fast-growing low carbon economy,

To join and share views, products and services with likeminded businesses, visit www.the-sbp.co.uk

TGP CSR Success!

January 24th 2012

Congratulations to our client Total Gas & Power who just scooped a prestigious national industry award recognising the company’s efforts in championing environmental sustainability in communities across the country.

As one of the UK’s leading gas and electricity suppliers to businesses, Total beat off stiff competition from across the UK’s utilities sector to win the coveted ‘Community Initiative of the Year’ award at the Utility Industry Achievement Awards.

The award recognises the Total Green School Awards, established in partnership with charity YPTE, the Young People’s Trust for the Environment. The initiative encourages primary school children aged five to eleven to take a proactive interest in the natural environment around them.  Inspiring the workforce of the future, this is an incredibly innovative scheme which deserves all due credit.