Footnotes
A Blueprint for Green Marketing
January 24th 2012
- Are you frustrated that all of your good work hasn’t resonated with your customers through your marketing and that your sustainability messages are simply not gaining you the competitive advantage you deserve?
- Could it be that marketing and sustainability issues work against one another in your organisation?
- How do you get the balance right without wasting precious marketing budgets or worse, losing brand credibility through accusations of greenwash?
Footprint Communications, the South’s foremost agency for CSR stakeholder communications, is commissioning research into why audiences find engaging meaningfully with sustainability so difficult. In so doing, we hope to unlock the secrets of how to bring sustainability to life and provide a blueprint for integrating it into the heart of marketing and public relations success.
If you have anything you’d like to bring to the debate, or indeed have any good (or bad!) examples that you would like to share with us as part of our research, we’d love to hear from you. Email us at: research@footprint-comms.co.uk.
Alternatively, if you would like to receive the white paper detailing the results of our research please email research@footprint-comms.co.ukwith your contact details and we’ll put you on our priority distribution list as soon as it’s ready.
