VAT Consultancy takes to the airwaves!

January 2010

There was no rest for some over Christmas and New Year – especially those in retail who were busy preparing for the dreaded VAT rise.  The VAT Consultancy, a client of ours and experts in the field of VAT and Customs were also kept occupied as a result of our media relations work.

John Crawford, The VAT Consultancy’s Managing Director made his debut on national TV commenting on the VAT rise as BBC News Channel’s resident expert.  He also conducted radio interviews with BBC Radio 5 Live drive-time and BBC Radio Solent, providing independent advice and opinion on the issues as they unfolded. Congratulations John for an outstanding performance!

You can listen to the audio from BBC Radio 5 Live here

Want to know the secret to this success?

1. Identify topical and newsworthy routes to coverage, working with the media’s agenda.
2. Good forward planning – our sell in commenced four months prior.
3. Ensure that your PR approach isn’t all about selling product – high level awareness-raising in a relevant context adds value to your business long-term.

Need some advice?  Pick your best side and get in contact!