Bespoke Kitchen Designers

The owners of a company that design, manufacture and install beautiful bespoke kitchens were finding it difficult to allocate resource to marketing and pr as they were so focussed on the day to day activities.

Eager to raise their profile and attract new business, frustratingly they were missing opportunities which could have helped them do just that.

Footprint Communications were engaged to provide consultancy and support in order to help this visionary business better communicate their unique proposition and drive awareness.

How?

- First, we carried out a competitor analysis and messaging review to identify a crucial USP and key messages for all future communications.

- Generated a professional sales presenter using an extremely cost-efficient format to provide the sales staff with a structured introduction to the business. Utilising stunning imagery and invaluable customer testimonials this is now used during showroom visits and emailed or printed out for potential clients to take away.

- Evaluated all customer communications to ensure that potential and existing clients are receiving the right amount of contact, and collateral that is compelling and consistent in terms of style, tone and messaging.

- Reviewed the marketing and advertising budget to maximise return on investment.

- Worked to develop the customer experience in the showroom.

- Provide an ongoing sounding board to review opportunities as they arise to ensure they're choosing the right channels that will maximise their exposure.

With Footprint's support, the company directors are now able to take a strategic and confident approach to their marketing while ensuring that opportunities are never missed.