Pioneering Software Startup Company

The client, a pioneering start-up software company dedicated to improving engineering efficiency, needed help launching a new, unique product in the marketplace for experienced engineering professionals.

The challenge? Helping this young company get a foothold in an established marketplace dominated by an abundance of much larger competitors. With a small budget we needed to think creatively in order to maximise their exposure and ROI.

Footprint delivered an effective trade media relations campaign targeting engineering managers and gave guidance on marketing imagery to assist with the campaign.

How?

· We identified the right media to reach the decision makers

· Created a variety of creative feature angles to pitch to target editors

· Conducted extensive press ring-rounds to establish interest and pitch the ideas.

· To fast-track the client's exposure we set up an online partnership with a leading industry website providing immediate impact, a boost to the clients search engine rankings and an instant click-through opportunity. We also negotiated a number of e-shot inclusions to reach their user base as part of this package.

Footprint achieved several lead features for this product launch within key titles such as: The Engineer, Plant Engineer, Factory Equipment and Plant & Works Engineering, which generated numerous new business enquiries.

"Footprint consistently delivered on or before the deadlines and were always friendly and approachable with endless enthusiasm!"