Tactics
Advertising
Sometimes you just want to guarantee that your message gets out to the right audience - we can come up with creative concepts and the design execution required to help your campaign make its mark.
Online or offline, we’ll even research and book all the media space for you, ensuring that your advertising campaign reaches out to all the right places.
Brand Identity and Messaging
The best communications work from strong brand foundations.
Here, we’ll analyse your existing marketing materials, look at your audiences and competitors, and pull together an outline of where your brand should be heading and the kind of things it should be saying about your business.
Communications Strategy
This is where we pull together a plan and really think about what approach to take to communicate your business.
Whatever your budget, we can map out a plan that takes full advantage, delivering you structured marketing communications that maximise your return on investment.
Copywriting
Wordplay is our thing.
Whatever you need copy for, be it a bespoke press release, a speech or a marketing brochure, our writing pedigree ensures that your words are compelling, to the point and, above all, interesting.
Crisis Management
In moments of intense heat, we can help you to stamp out the flames.
The key to crisis management is good planning and we’re here to help you stay on top of the game and walk the tight rope, should your business need to negotiate its way out of a crisis.
CSR Communications
Corporate Social Responsibility and awareness of environmental issues are a must in today’s competitive business world.
We’re experts in this sensitive area, getting your message across, managing your company reputation and advising on communications development, working closely with your environmental goals.
Customer Ezines
EzinesCustomer e-zines, which are newsletters delivered by email, are a great way to communicate with your consumer base in an engaging and direct way.
We provide a complete solution: designing, writing, delivering and monitoring the responses of your consumers.
Event Creation
From awareness weeks to experiential PR events, we can create something memorable that gets your business noticed.
Matching creativity to your objectives, a well-thought through event can generate targeted and useful leads for your business.
Internal Communications
The lost child of communications, so many businesses overlook the importance of having a sound internal communications strategy.
We’ll tailor your own internal communications to the exacting demands of your workforce, connecting your business with your staff and enhancing organisational harmony.
Marketing Materials
From leaflets and programmes to flyers and pop-up banners, we have the DL when it comes to marketing materials.
We can design and produce a whole range of marketing materials to support all of your marketing activities.
Media Relations
We’re experts at researching and auditing your target media and really getting to know the journalists behind the publications your business needs to get involved with.
We understand the media’s objectives and encourage them to understand yours.
Radio Campaigns
campaignsWords can be spoken too - we can devise communication strategies that enable you to take advantage of the unique benefits of radio.
From local to national campaigns, we’ll design and research options that fit your business like a glove.
SEO and PPC Campaigns
It’s no good having a gorgeous website if no one can find it.
Using our extensive network, we can independently provide you with Search Engine Optimisation or Pay-Per-Click solutions that will ensure that your website is visible and cuts through the competition when searching the internet.
Show Sponsorship and Exhibitions
From show sponsorship to having a presence at a trade exhibition, shine those shoes and show them off!
We can research, devise and manage your business requirements, finding you a platform to communicate direct and in person with your target audiences.
Social Media Interaction
The digital age is well underway and the best communications plans are taking full advantage.
Using social media to communicate and monitor what the world is thinking about your business is crucial, and follows a whole set of different rules to traditional media. We’ll make sure that your business is one step ahead of the online world.
Website Design and Copy
A key part of your marketing mix is to ensure that your website is up to scratch and optimised.
There’s no doubting that it’s one of the first ports of call for attracting prospective business. Whether delivering the flexibility of a content management system or simply getting the copy right, we can help.
