Approach
What’s your story?
Smart organisations realise that future-proofing their business requires total stakeholder engagement. This means listening to and effectively communicating with all of the audiences your organisation impacts, not just your immediate customers.
Footprint Communications creates marketing communications and PR plans that tell your story and explain how your organisation takes positive strides to advancing sustainable business practice.
Find out more about Our Three Ps
Our Three Ps
Total stakeholder engagement means creating effective communications plans that listen, think and act on Our Three Ps.
People make up the communities your organisation shares the world with. People are your lifeblood: they represent customers, local communities, staff, suppliers, partners, shareholders and other businesses and organisations. Footprint works to reach them in a meaningful way wherever they are, online and offline.
Planet is the world around us. Your organisation harnesses its resources, both directly and indirectly. Everything a business does impacts in one way or another on the environment. Footprint develops expert marketing and PR strategies in line with your business’ environmental focus.
Product refers to your core offering: your products and services Footprint devises communications plans that engage with consumers and other businesses to support your profit growth plans.
Find out more about Our Three Step Approach to marketing communications in a world where corporate social responsibility matters.
Our Three Steps
At Footprint we don’t do one-hit wonders. We don’t gamble with your budget either. Our Three Step Approach helps clients to manage and future-proof their reputation.
1. Listen: Who to target with what message
2. Think: How and where to address your key stakeholders
3. Act: Turn strategy into action
There are considerable commercial benefits to be had by taking a more strategic and proactive approach to communicating your organisation’s approach to sustainability. Deeper engagement with multiple stakeholders at local and national levels could have a real impact on your bottom line.
Our Three Step Approach helps clients to manage and future-proof their reputation by:
- Uncovering, reasserting or developing brand differentiation
- Finding a voice when it comes to CSR
- Creating a focused communications strategy
- Getting closer to stakeholders
- Increasing brand awareness
- Gaining industry recognition
- Delivering creative, engaging communications
Step 1: Listen
Our experience has taught us that the foundations of successful communications are built on defining an organisation’s brand messaging based on listening.
We will look at where your organisation is, who is important to you, your existing marketing, target audiences, competitors, relevant media and the views of the people who live and breathe your culture every day.
From this, we will audit who and where you are and craft a unique messaging proposition that will form the cornerstone of everything you say in the future. Because now we know who to target and with what message.
Step 2: Think
Nobody likes a false start...
Our detailed planning work considers all the available routes to market, across traditional and digital channels, to produce a thought-through tactical communications plan that exactly fits your objectives.
Our plan will clearly and measurably show month on month which activities are taking place, and what needs to be done by when, giving true transparency. Because now we know how to target stakeholders and where the routes to market lie.
Step 3: Act
All systems go!
Having established a clear direction and tactical plan, we can go to market with confidence knowing that we are not gambling but instead working in a clear, strategic and measured way to meet your objectives.
We will implement the agreed plan, ensuring that every element works as hard as possible through our team’s expertise.
Typical outputs might include media relations, customer communications, literature, direct mail, exhibition and event support, sponsorship, awards, social media, internet marketing, e-newsletters and web-work, as well as copy, design and print, photography and video. Because it’s time for action based on solid, sustainable foundations.
