Not Max Clifford-style wheelin' and deelin' or Alistair Campbell style spin, that's for sure! And if only it had been all about quaffing champagne (dahling!) - my working life would have been a lot easier. Unfortunately PR is harder work than that - it requires thorough planning, proactivity, creativity and attention to detail.
If you’re in the start-up phase, your bank and investors will need to be convinced that you have a solid communications plan under your belt – but how are you going to have that if you’ve never done it before? Or maybe you’ve been trading for a while: it’s going well but you can’t help wondering how far you could take it. That’s where we can support you with friendly, down to earth advice to help develop your ideas and implement the plan for you so that you can focus on customer service and growing your sales.
Because in the current business climate, we all have to think more cleverly about how to achieve cut through. Public relations continues to be in growth due to the ascendancy of alternative creative marketing methods to the traditional advertising route. According to a survey conducted by new2marketing for Financial Times Creative Business in 2004, 30% of entrepreneurs cited PR as giving the best return on investment for a start-up or SME - over and above advertising, websites and direct mail.